Seminars & Workshops

Dr. Pedersen is available for seminars and workshops to present the “Dude! Where’s My Profit?” course. Seminars and workshops can be presented on-site, or at a location of your choosing booked by you. Workshops are 100% guaranteed to provide complete satisfaction.

  • Please check the web site periodically to keep abreast of current public seminar and workshop dates.
  • Please contact Dr. Pedersen directly to learn about train the trainer coaching for delivering the “Dude! Where’s My Profit?” workshops.
  • Dr. Pedersen provides all materials and equipment required for his presentations.

1-Hour Free Seminar

An introduction to the “Dude! Where’s My Profit?” course with a stimulating overview of the development of the big picture of accounting basics: the Pedersen Matrix™. Also, an application of the Matrix approach to a series of transactions to result in the financial statements, the income statement and balance sheet. The presentation is visual and interactive and parallels the course CD.

Cost: Free
Materials provided: The course CD for each participant (at end of presentation).
Number of participants: Minimum of 8, no maximum.

3-Hour Workshop

An introduction to the course with a stimulating overview of the topics covered and the approach used to present it. In addition, Dr. Pedersen will provide guidance through the first half of the course. You will learn:

  • To construct the big picture of accounting basics; the Pedersen Matrix™.
  • To apply the Matrix approach to a series of transactions to result in the financial statements, the income statement and balance sheet.
  • To record 9 cycles of transactions of increasing complexity and completing the accounting process by producing the financial statements.
  • To visually trace transactions through the system to end up in the financial statements.
  • To understand what the financial statements really show to the business owner.
    Basic accounting terminology defined with a minimum of jargon.

Cost: $99 per participant
Materials provided: All course materials. This includes the “Dude! Where’s My Profit?” course from the web site (the Course Book, the Easy Guide (study guide) and Course CD).
Number of participants: Minimum of 8, maximum of 25

Upon completing the 3-hour workshop, participants will easily be able to complete the second half of the course on their own by following the Easy Guide.

6-Hour Workshop (2 parts)

First session: This will be the same as the 3-hour workshop above.

Second session: Participants complete a business simulation start up by applying the accounting knowledge learned in the first session. They start and grow a business through 5 cycles of accounting transactions producing financial statements for each cycle. The business simulation is a service company. Its legal form is a corporation.

Topics included in this segment:

  • A more comprehensive understanding of what the financial statements show to the business owner.
  • Debit and credit
  • Financing your business
  • Current and long-term assets and liabilities
  • Cash system of accounting
  • Accrual system of accounting
  • Double entry accounting
  • Accounting principles
  • Depreciation
  • The cash flow statement
  • Dividends
  • Financial statement ratio analysis
  • and much more

Cost: $199 per participant.
Materials provided: All course materials. This includes the “Dude! Where’s My Profit?” course from the web site (the Course Book, the Easy Guide (study guide) and Course CD).
Number of participants: Minimum of 8, maximum of 25

Dr. Pedersen presents shortened versions of the course ranging from 15 to 30 minutes to meet the needs of various groups and organizations. Please contact him for further information.

Thank you.

Entrepreneur Fact



Of 7.7 million owners of employer businesses, 71 percent are male and 26 percent female (3 percent do not report gender). More than 80% of small businesses use some sort of financing to grow their business.